South Australian family-owned winery Wakefield Wines and Freixenet Copestick have today (10 November) announced a strategic distribution partnership covering the UK and Republic of Ireland.
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Having recently signed up to the exemplary Science Based Targets initiative, Wakefield Wines is a beacon on the path to sustainability.
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To mark its first half century, Andrew Catchpole talks to the man behind this leading Clare Valley estate about the Legacy and innovation in Australia
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With so much attention to detail going into what’s inside the bottle, marketing and packaging innovation can sometimes be seen as an afterthought in the wine industry. But as new and more inventive technologies appear on the horizon, companies are now showing that smart packaging can be a vital tool in the ongoing battle of engaging consumers and decoding shopping habits.
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